line, boats and motors. Before you chuck that hard earned money onto the counter, you might consider the following: • How many lures do you have and how often do you use them? [Be honest with yourself !!] • How many of the lures that you use have actually caught fish? • Did you select the lure type and/or color because it caught your eye or was it part of your attack plan? • Did you buy your lures based solely upon an advertisement? Most Muskie anglers are strongly influenced by lure advertisements or Muskie fishing videos. Take for example the Poes brand of lures. These lures are the main focus of a particular fishing personality who also has a vested interest in the sale of these lures. The fishing video programs for this person demonstrates the effectiveness of these lures by showing Muskie being caught using them. The video presentation is excellently edited and the motivation to go out and buy these lures is compelling. Remember, however, that most videos are shot on the same body of water meaning that the fisherman has a unique knowledge of the structure being fished and the emerging patterns for the Muskie as the season progresses. It is also highly likely that the fish appearing on videos have been previously scouted so that only high percentage locations are fished for the video production. Lastly, remember that ONLY one brand of lure is typically used. (We all know that if you only throw one lure you are likely to catch Muskie on only one lure.)
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