Another example can be found in the lure catalogs where pictures of Muskie personages holding a big fish are associated with a 'Signature Series' of rod & reel or with a particular lure. Was the pictured fish actually caught using that 'Signature Series' or is this just a slick marketing approach as the result of a "money-for-name" agreement? All Muskie lures catch fish, given the right weather conditions, the right seasonal pattern, the right time of day and some good luck. Lures should not be bought without first considering where and when they will be used. So how does one decide where to spend his money? Not an easy question to answer. First of all, if you are a member of a Muskie club, talk to your club mates. Ask them what type of lures they have had success with and what are the lures with which they have NEVER had success. Develop a plan of attack for your fishing trip. The plan should consider the time of the season, the color of the water and the success of other fishermen on that body of water. Lastly, check out the local Muskie haunts and see what lures are actually catching Muskie. Many resorts keep a Muskie chart and many Muskie anglers will, although reluctantly, give you some sense of the lures that are working. We all work hard to plan an intelligent approach to our Muskie outings. Apply that same attitude to deciding what lures to buy (if any) as you move into the next Muskie season. Tight Lines.
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