Musky America Magazine January 2023 Edition

I asked Rich why he chose Wausau for the sight of his Musky Expo. "The concept behind the Wisconsin Musky Expo is rooted in the belief that Musky anglers in the fertile waters of Northern Wisconsin should not have to drive to Milwaukee, Chicago or Minneapolis to see new lures and have access to Musky services and resorts. I also wanted the Expo to be friendly to the ‘cottage industry’ of small lure manufacturers; the place where most lure innovations over the past 50 years have been hatched. In addition, I also wanted the Expo to be a great family Musky outing rather than the madhouse atmosphere you find at the other shows. The 2012 show achieved that goal and the 2013 show is shaping up to be ‘heads and tails’ above last year. We have free Musky lures for the first 200 people attending on Friday and 100 free rods for children under the age of 12 on Sunday." Interviewer’s Note: Rich and I spoke at some length and after the interview I was convinced that he was the "Real McCoy". It isn’t often in this day of slick advertising that you run across someone as genuine as Rich. I was so impressed with Rich that I decided to do something that I have never done…I decided to exhibit at the Wisconsin Musky Expo. I will see you there. Tight lines