Musky America Magazine November Edition

Wausau. The 2012 Expo was a great success with not only local Northern Wisconsin Retailers but also the small Musky lure manufacturers that have been a traditional source of innovation for our sport." I asked Rich why these smaller manufacturers are not better represented at the other Musky shows. "That is simple…the high cost of show participation. The other shows charge upwards of $650.00 for a standard booth space. The small manufacturer cannot afford that type of initial costs and offset the costs of travel, lodging, meals and product display. Add to that the overwhelming impact placed upon them by competition from the larger retailers and it is easy to see why choice in lure innovation is generally extinct at the other Musky shows." I told Rich that I could see his point but then, aren’t there better opportunities for Musky anglers to get Musky information from seminar speakers at the other shows? "Well, I am probably going to get some flak for this but here is my perspective. The other shows seem to have the same list of speakers year after year with the same presentations in an attempt to encourage folks to buy their stuff rather than to impart tips that will actually help them be successful on the water. Some of the best seminar presenters are conspicuously absent from the other shows. You see the same faces with the same presentations at the Chicago, Milwaukee, Michigan, and Minneapolis shows. My Wausau show has presentations by accomplished Musky anglers who you will not hear at the other Musky shows. These seminar guests provide the serious Musky angler with what he really needs; solid first-hand information that can lead to success on the water.